"Any economy that intends to maintain its sustainability in time needs to explore, on a continuous base, scenarios and hypotheses for constant improvements and advance.
All stakeholders of an economic system need to devote attention and resources to innovate and create the conditions for their sustainable profitability while creating recurrent improvement of the quality of life.
This challenge is common to all type of economies in all geographical location. Micro and macro economies, all together concur to form an interdependent global economic system always in search of balance and sustainability.
In this environment “innovation” is an imperative, and all the stakeholders in the economic system are in search and in demand of innovation.
The challenge is the one to qualify innovation and rank it on a model that indicate it social nature and its social economic impact. This new model is relevant to redefine long term strategies and frame short term investment roadmaps.
To support the strategic process of testing options that optimize the balance and the coherent fit between short term innovative solutions and long term vision and direction it is relevant to develop and adopt new methods of research for innovation that fast, effective and economic.
Design research methods represents to day one of the new answers to this need. Influential Business magazines such as Fortune, Time, Business Week, Fast Company devote more attention to it disseminating the experiences and promoting its adoption.
Philips Design has pioneered in this field during the last two decades and has demonstrated , with the support of business consulting companies such as Mc Kinsey and Kaiser, how Design Research provide speed and focused effectiveness.
Design has it foundation in a techno-humanistic culture and performs its creativity interfacing connecting and integrating society, end user, technology and economy.
Autonomous fields of research such as societal foresight, Business spaces, Industry development and technology development and innovation are taken therefore in an accelerated integration by Design Research maximizing time and investments effectiveness. But even more important than this, Design Research builds on the core competence of the Design Culture providing tangible options for solutions and innovation that maximize end user, societal and customer centric effectiveness and are easier to be validated because of their articulated, visual and understandable representation."
sexta-feira, abril 11, 2008
by: Stefano Marzano